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THE STRATEGY
WHO
POTENTIAL
EMPLOYERS
FIRST PERSON
PERSPECTIVE OF EX-OFFENDER
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Struggles related to unemployment
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Emotional appeal
HOW
SOCIAL
MEDIA
WHERE
UNEMPLOYMENT: MAIN CHALLENGE
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Leads to many other problems
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Few employers willing to hire ex-offenders
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Latent publics
WHY
VIDEO
TO BE RELEASED SOON
Video
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